Many business coaches I see online seem obsessed with the idea of productizing one’s business; to turn your services into predefined, repeatable packages that sell on autopilot.
Sure, there’s value in clearly defined offers and refined processes. Yet, no matter how well your bullet points are written, nothing replaces the experience of facing another human being and talking things through.
Presence can’t be productized.
The kind of work that actually changes lives doesn’t happen in a funnel. It happens when we listen deeply to what the other is saying, when we hold space for fears to show up without judgment, and we allow for what’s needed in the moment to arise.
When someone comes to me for a website, I’m not just thinking about fonts or layouts. I’m thinking about why this project matters to them
Because of this, some of the essential questions I like ask during the early stages of a project are:
We all have different motives for doing the work we do, and answering honestly to these questions helps give shape to a business that feels sustainable, both financially and emotionally.
Ultimately, my goal as a builder of digital platforms is for the experience of working with me to feel like a meaningful, transformative collaboration. Because, for many of my clients, it is.
So, as much as I’m encouraged to keep refining my systems, I’m doubling down on the one thing that makes my work truly valuable:
Its humanity.
